emails and animation

Neiman Marcus
I create interactive web designs for the luxury retailer Neiman Marcus. This includes emails for sales, select Neiman Marcus events, the InCircle benefits program, and event-triggered emails (ETEs). ETEs are emails our customers receive after specific actions take place associated with their accounts such as subscribing to receive our emails, signing up for InCircle, reminding them of products left in their online cart and more.

Accomplishments:
Introduced live text usage in store event emails including templates
Created more engaging animated content
Taught team members how to create cinemagraphs
Introduced usage of smart objects and linked Photoshop files for repeating assets
NeimanMarcus_birthday_email

Birthday

Announcing Neiman Marcus's 109th birthday while asking customers to enter their birthday into their account to get a special offer.

Subject line: Happy Birthday!

NeimanMarcusSaleAnimation

Sale

I created an email and animation based off of static in-store signage.

Subject line: Up to 60% off regular-price women's styles

Holiday Store Services

Inform customers about amazing benefits to shopping Neiman Marcus stores during the holiday season.

Subject line: Store services to make the holidays easier

GiftNow

Personalized gifts are available on GiftNow products. This service also allows the gift receiver to choose colors and sizes to ensure a perfect fit, always.

Subject line: Try GiftNow! Perfect for weddings, showers, birthdays


In these cinemagraphs, the water gently flows behind the model which was used to feature CUSP contemporary activewear.

stance_cinema03.gif